You’ve probably heard about Search Engine Optimisation (SEO). With Google receiving more than 63,000 searches per second on any given day, it’s important to start sooner rather than later on this vital part of the digital landscape…
The best place to hide a dead body is on page 2 of Google. In fact, 53% of all clicks are on the first organic search result on Google, and most other clicks are on spots 2, 3 and 4. It’s clear that this is where your business needs to be. So how can you make sure you’re in one of those spots? Through Search Engine Optimisation – or SEO for short.
SEO is a marketing tactic that individuals and companies use to help grow their website’s non-paid search visibility. You need to be utilising search engine optimisation in order to add value to your business online.
There are creative and technical elements that come into play when you optimise your website, and the desired outcome is to increase the website’s traffic, increase search engine awareness, and improve your site’s rankings.
When done well, search engine optimisation yields huge results.
A business that utilises SEO to its full capacity enjoys a noticeable increase in traffic on the business website. And what does increased traffic on your website lead to? More brand awareness, and more sales.
It’s not just increased traffic either.
Any local business owner will tell you how important it is for your customers to trust your business. And one of the most enticing things about SEO is that people trust the search engines that they use. If your business is at the top of Google when someone searches for products or services you provide, that trust will rollover into your business.
Think about it, if you were to Google ‘Adelaide accountant’, are you more likely to trust the business in the second position on the first page, or are you happy to entrust your finances to Slippery Steve’s Accounting halfway down page 4? It’s a no brainer, isn’t it?
This is why SEO is so important. The carry-over benefits from being in a top position on internet searches will soak through your entire business.
Because of this, the amount of businesses that are happy to pay for quality SEO work has gone up tenfold in the last few years. Website owners have realised how important it is to have a good SEO strategy in place to boost their website’s visibility and drive both sales and brand awareness online.
And that’s where we come in.
Our specialised team at Digital Marketing Adelaide knows the secrets that go into optimising your website for SEO. We not only understand which keywords you should be using, but more importantly we understand the trends that affect how keywords should be used. With Google constantly changing their algorithms and users constantly changing how they search, it’s easy to get stuck in the past with SEO.
We stay ahead of the curve, ensuring that your website will stay ahead of the competition.
And it’s not just keywords that we give you a competitive edge with.
We also have a range of best practices that we’ll help you follow in order to get in Google’s good books. Things like hosting, URL length, backlinks, image rendering and ideal word count all come together to give you the best chance possible of securing that #1 spot when people search for what your business sells.
We’re ready to get started, are you?
Drop us a line, send us an email, pop in and visit or fill the form in below… Our journey together begins with a simple “Hello”.
Call us on (08) 8121 5844 or email [email protected]