It may not quite get the attention that other social media platforms enjoy, but LinkedIn is where many key B2B interactions and relationship building occurs. The golden nugget that LinkedIn holds in its hand is that decision-makers and executives are on the site to find content that can provide an opportunity or change the way they do business. There are no quizzes, memes or baby photos to sort through here…
It may not quite get the attention that other social media platforms enjoy, but LinkedIn is where many key B2B interactions and relationship building occurs.
The golden nugget that LinkedIn holds in its hand is that decision-makers and executives are on the site to find content that can provide an opportunity or change the way they do business. There are no quizzes, memes or baby photos to sort through here…
Your personal LinkedIn profile acts like a virtual resume, and like a resume it becomes a marketing tool to give yourself the best chance possible of securing a new job. It’s no secret that recruiters regularly review profiles searching for their ideal candidates.
What can be easy to forget is that a business’ LinkedIn profile works in much the same way. A LinkedIn profile for your business is an online resume that other companies and clients use to develop an opinion of your brand.
Let us ask you this – would you be more inclined to work with a business that regularly posts relevant information and news on LinkedIn with an up-to-date profile, or would you be satisfied with a business profile that looks like it was created when Myspace was the biggest player in social media?
The bottom line is that giving your LinkedIn profile regular attention shows a level of professionalism and care that will give you an edge over your competitors.
And that’s where we step in.
It can be hard enough managing and regularly updating a Facebook business profile, let alone taking care of Instagram, Twitter and LinkedIn accounts as well.
At Digital Marketing Adelaide, we’ll conduct an audit of your LinkedIn business profile, refreshing your page and setting the foundations for you to grow your network. We’ll teach you what the best practices are moving forwards and how you can add real value to your business through LinkedIn.
Things like taking part in groups, custom URLs and building relationships through connections are just some of the best practices that the Digital Marketing Adelaide team can help you take advantage of.
We also have a dedicated team specialising in advertising on LinkedIn. We have a comprehensive understanding of which aspects of LinkedIn advertising is worth your money, and which parts aren’t worth your time.
Sponsored content can be tricky to navigate, but with our help you’ll be able to effectively advertise to your target audience and drive awareness for your brand without blowing your budget.
We can also generate leads through LinkedIn, whether you’re looking for job candidates, more work, or something in between.
The Digital Marketing Adelaide team can send personalised ads directly to the inbox of each LinkedIn user that your business is advertising to.
Through all of this, our team will be utilising our years of experience to give the best bang for your buck on LinkedIn.
Decisions like choosing between ‘pay-per-click’ or ‘pay-per-1,000 impressions’ will change how successful your advertising is. By working with the experienced team at Digital Marketing Adelaide you’ll be able to rest easy knowing that you’re spending your money the right way.
We’re ready to grow your business, are you?
Drop us a line, send us an email, pop in and visit or fill the form in below… Our journey together begins with a simple “Hello”.
Call us on (08) 8121 5844 or email [email protected]