There are 40,000 people ‘Googling’ something every single second of the day. And sure, some of these searches might be asking where babies come from or when the next season of the Bachelor is on, but many of them are from YOUR potential customers, looking for businesses just like yours. Wouldn’t it be good if you could be advertising to them right at that crucial moment?
That’s where Digital Marketing Adelaide steps in to help.
Our specialised team will create ads that identify the best practices for your business when it comes to maximising search and display effectiveness. We’ve mastered each of the major factors that go into Google Ads ranking. By taking a comprehensive look at your business’ industry, we’ll be able to identify the most effective keywords and citation building practices to give you the best Quality Score possible.
Wow, sounds great! Just one more time in English please…
Essentially, Google Ads comes down to two main parts – search and display.
Search advertisements are basically the internet’s version of seeing ads in a newspaper. Your business might get shown in the newspaper without paying for ads, but if you are willing to pay, then you can choose when and where you want your business to be shown.
It works much the same on Google. Search relates to those ads that you see at the top of your search results when you Google something. The importance of having your ad as the top result cannot be understated – 53% of search clicks go to the first link in any search. To get these top positions with Google Ads, you need to be bidding in Google’s system. This is where the previously mentioned Quality Score comes into play.
Quality score is the indicator of how relevant your landing page and ad is to the keywords you’ve chosen. It’s a score out of 10, and it helps Google choose whether your plumbing company or your plumbing competitor gets that top spot when someone searches for ‘Adelaide plumbing’. The other parts that help Google decide what ad to show are the bidding amounts each advertiser is putting forward and the total ad rank of each ad.
Let’s talk display.
If search advertisements are the newspaper ads of the internet, then display advertisements are the billboards. Those banner ads you see on sites you visit? They’re known as display ads.
Whenever your target audience is surfing online for things other than your brand (which is most of the time), you can be advertising to them. The implications of this are massive when it comes to building brand awareness – that is, the chance that a customer thinks of you when they realise that they need products or services that you sell. It’s hugely important to be staying fresh in your customers’ minds so that they know to think of you instead of your competitors!
So we know display ads are important, but how do they actually work?
Nope, not those cookies (we wish).
These cookies will follow you around once you’ve been on a site that has tracking set up. Spoiler alert: you might start seeing our ads on sites you visit since you’ve been to our website! That’s us doing our display advertising to make sure you remember the team 😊
If you can wrap your head around search and display advertising on Google then hey, maybe you can be an expert too when it comes to Google Ads!
But the reality that we’ve seen is that most businesses simply don’t have enough time to do Google Ads the right way – let alone dealing with the issues that can arise if the ads aren’t set up correctly.
At the end of the day, Google is awesome when it comes to making tools like Google Ads accessible for everyone, but the truth of it is that Google Ads is something that is easy to do, but difficult to do well.
Businesses working with us make an average of $2 in revenue for every $1 they spend on Google Ads. This is largely because Google Ads is an area of marketing that still has a lot of room to grow.
So before prices rise and the field becomes flooded with more players (hint: that’s your competitors), consider adding Google Ads to your marketing budget.
We’re ready to grow your business, are you?
Contact us today to organise a FREE digital strategy session. We’ll talk you through the results we’ve achieved for our clients and can show you actual results.
Drop us a line, send us an email, pop in and visit or fill the form in below… Our journey together begins with a simple “Hello”.
Call us on (08) 8121 5844 or email [email protected]
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